Friday, March 6, 2026 • 7:30 AM • Abuja, Nigeria
This event has concluded. Thank you to everyone who participated.
Whether you're pushing your limits or joining the energy for the first time — there is a race for you.
Run Her Way was a 31-day digital storytelling campaign conducted exclusively on Instagram. The campaign was based in Abuja but reached a national and international audience. Each day, the campaign profiled a different woman, sharing her personal journey with running—including struggles with mental health, body image, grief, and self-doubt. The campaign was designed to increase visibility for women in the sport and foster a more inclusive running culture. It reached over 100,000 people, generated authentic engagement around mental health and resilience, and produced a library of 31 original narratives that remain available for future marketing and partnership use.
One community. One day that will remind you what your body and spirit can do.
